The power of a good PR campaign can be enormous when it translates into concrete results. An example of this involving the Great Lakes landed in The Idea Garden’s inbox today. It came from Hans Voss, the executive director of Groundwork – Center for Resilient Communities.
According to Voss, in 2013 a group of people gathered near the Mackinac Bridge in Michigan to raise awareness about the threat of aging oil pipelines to the Great Lakes. This issue was eventually elevated into a statewide concern. On July 17, 2015, exactly two years later, they received a positive response from leaders recommending action.
Check out Jim Lively’s story on this successful campaign, and learn how it became a top-tier environmental issue for Michigan.