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Super Bowl ad campaigns showcase best creative!

Even if you don’t like football, if you appreciate good messaging then you can still love the Super Bowl!

How, you ask?

Because it’s the Super Bowl extravaganza that prompts all the new ad campaigns to come out. With ad costs in the millions for a 30-second Super Bowl spot, you can be sure that only the best creative will be trotted out at game time.

Like Apple’s 1984 Super Bowl unforgettable “1984” revolutionary ad, the one that introduced the Mac computer to the world for the very first time.

 

Or, the fitting 2015 Super Bowl ad with a sports theme, “first draft ever,” where God was selecting various species to live in different countries. No surprise, the kangaroo was chosen for Australia; Botswana selected the zebra; and, disappointingly for the polar bear, he lost to the avocado for Mexico.

 

Today we celebrate the 50th anniversary of the Super Bowl. A few of the Super Bowl ads have already revealed themselves, such as the Bud Lite ad parodying what it takes to make a political party. Featuring comedic stars Seth Rogen and Amy Schumer, there’s definitely a party in the making here. Talk about good timing, too, as the next US presidential election is now officially underway.

 

If ever there was a time to get creative with campaigns–whether offensive, defensive or ad campaigns–it’s the Super Bowl. Enjoy the big game!

PS – Go Broncos, Go!

 

 

 

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A PR win for the Great Lakes

The power of a good PR campaign can be enormous when it translates into concrete results. An example of this involving the Great Lakes landed in The Idea Garden’s inbox today. It came from Hans Voss, the executive director of Groundwork – Center for Resilient Communities.

According to Voss, in 2013 a group of people gathered near the Mackinac Bridge in Michigan to raise awareness about the threat of aging oil pipelines to the Great Lakes. This issue was eventually elevated into a statewide concern. On July 17, 2015, exactly two years later, they received a positive response from leaders recommending action.

Check out Jim Lively’s story on this successful campaign, and learn how it became a top-tier environmental issue for Michigan.

Mackinac_Bridge_Sunset_over_Great_Lakes

The threat of aging pipelines to the Great Lakes will be dealt with, thanks to a great PR awareness campaign by Groundwork.
Credit: “Mackinac Bridge Sunset” by Dehk – Own work. Licensed under CC BY 3.0 via Wikimedia Commons – https://commons.wikimedia.org/wiki/File:Mackinac_Bridge_Sunset.jpg#/media/File:Mackinac_Bridge_Sunset.jpg

 

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Back after a long nap…

In case you’re wondering what happened to us, The Idea Garden has been a rather dormant lately.

take a nap

Just like all good dogs do, we took a nap, too.

Why? Well, there are all sorts of reasons, but the main one has to do with the irresistible urge to take a nap. (LOL!)

Kidding aside, this much needed rest, somewhat of a hibernation since it took place over winter, has, happily, sparked a bucketful of creative juices. Renewed and recharged, our dormant garden has rewarded us with tons of great ideas and the energy to act on them…like this new website.

Watch as we load our store shelves with “wonderful, amazing, useful, can’t-live-without, and any other superlative you’d like to add” tips, tools, books, guides, workshops, webinars, and presentations.

It’s good to be back!

PS – We invite you to subscribe to our blog and newsletter, or to follow us on Twitter or Facebook, so you’ll always know what’s cropping up at The Idea Garden.

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