Even if you don’t like football, if you appreciate good messaging then you can still love the Super Bowl!
How, you ask?
Because it’s the Super Bowl extravaganza that prompts all the new ad campaigns to come out. With ad costs in the millions for a 30-second Super Bowl spot, you can be sure that only the best creative will be trotted out at game time.
Like Apple’s 1984 Super Bowl unforgettable “1984” revolutionary ad, the one that introduced the Mac computer to the world for the very first time.
Or, the fitting 2015 Super Bowl ad with a sports theme, “first draft ever,” where God was selecting various species to live in different countries. No surprise, the kangaroo was chosen for Australia; Botswana selected the zebra; and, disappointingly for the polar bear, he lost to the avocado for Mexico.
Today we celebrate the 50th anniversary of the Super Bowl. A few of the Super Bowl ads have already revealed themselves, such as the Bud Lite ad parodying what it takes to make a political party. Featuring comedic stars Seth Rogen and Amy Schumer, there’s definitely a party in the making here. Talk about good timing, too, as the next US presidential election is now officially underway.
If ever there was a time to get creative with campaigns–whether offensive, defensive or ad campaigns–it’s the Super Bowl. Enjoy the big game!
PS – Go Broncos, Go!