The Idea Garden


The Idea Garden

The Idea Garden was founded in 2002 by Sheelagh Matthews, non-fiction freelance writer and technical editor. Since that time, she has worked on all kinds of projects, from writing columns and articles, to authoring educational books for elementary grades and co-producing Eco-Tips, a set of fun and quirky green-minded animations.

Today, Sheelagh’s goal is to inspire others to make tangible progress in their socially conscious work through her company, The Idea Garden.

Sheelagh’s Profile

Sheelagh is an optimist, a realist, a dreamer, a doer. She is fascinated by water, befriended by animals, and talks with trees. She writes about subjects that bring her joy, hope, and, at times, profound sadness; namely, the environment, sustainability, and social justice. Sharing ideas and information is her calling.

A non-fiction freelance writer since 1988, including more than a decade of technical writing and editing, Sheelagh is proudest of her opinion-editorial column “In Our Best Interest” (2005 – present). She has authored 11 educational books for the youth market, co-produced a green-minded animation project, wrote the script for an award-winning online learning tool based on Grades 3, 4, and 5 social studies sustainability curriculum, and participated in a host of varied writing projects ranging from personality and business profiles, to community economic development training materials and interpretive writing for a nature centre. Most recently, she has taken to writing haiku poetry.

Thanks to her considerable marketing, publicity, and public relations experience, Sheelagh helps others get their socially conscious message across. A trained facilitator, Sheelagh’s audience-centric presentations and workshops are thoughtfully prepared and appropriately delivered.

Sheelagh’s favourite writing tools include white-out, the delete key, and her eco-friendly gorilla eraser.

Professional Affiliations

Sheelagh is a current member of the Writers Guild of Alberta.


Check out Sheelagh’s portfolio to see her many and varied written works and presentations.

Media Enquiries

For interviews and photos, please contact us to make arrangements directly.