A Campaign Primer

An awareness campaign is an important way of getting your message heard, understood, and accepted.

If you wanted to learn the basics of running an effective awareness campaign, look no farther than this wonderful primer from NCVO Knowhow Nonprofit.

This organization has tons of resources that might help you with your cause, so be sure to spend some time checking them out.

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Drink Beer, Do Good

Now here’s a campaign I can really get behind!

An email with a caption like the title of this post arrived in my inbox today. How clever is that for getting people’s attention, not to mention for putting a smile on people’s faces, too?

Just thought I’d share this with you as a PERFECT EXAMPLE of how a good email caption can make all the difference.

beer glasses groundwork

(Full disclosure: The entire email caption read like this: “Drink Beer, Do Good – Support Groundwork all month long with Pour for More! Enter to win 2 FREE tickets to Harvest at the Commons!” However, the only part I saw on my screen was “Drink Beer, Do Good” and that is the text that got me to open it up.)

In case you are interested in learning more about how you can drink beer to do good, then check out the Pour for More campaign in support of Groundwork Center for Resilient Communities, a Michigan-based nonprofit organization.



Learn How to Write Petitions That Win!

News of this webinar just arrived in my inbox today, so I thought it important to share with you.

“How to Write Petitions That Win!” is the first course offered by “Activist U,” the latest initiative of the very caring Care2 team. Check out what they have to say here…

We want to make sure you know that we’re here to support you on your quest for justice, and that creating a winning petition is a reachable goal for you and every other Care2 member. That’s why we’ve spent the past several months cooking up Care2 Activist University. “Activist U” is a series of trainings where you can get tips and feedback from campaigning experts. If you’ve ever wanted advice on how to write a successful petition, RSVP for our first-ever webinar now.

Click here to register for this webinar which takes place on March 16, 2016. Maybe I’ll “see” you online!


Activist University


Super Bowl ad campaigns showcase best creative!

Even if you don’t like football, if you appreciate good messaging then you can still love the Super Bowl!

How, you ask?

Because it’s the Super Bowl extravaganza that prompts all the new ad campaigns to come out. With ad costs in the millions for a 30-second Super Bowl spot, you can be sure that only the best creative will be trotted out at game time.

Like Apple’s 1984 Super Bowl unforgettable “1984” revolutionary ad, the one that introduced the Mac computer to the world for the very first time.

Or, the fitting 2015 Super Bowl ad with a sports theme, “first draft ever,” where God was selecting various species to live in different countries. No surprise, the kangaroo was chosen for Australia; Botswana selected the zebra; and, disappointingly for the polar bear, he lost to the avocado for Mexico. [Sorry, the video of this ad is no longer available.]

Today we celebrate the 50th anniversary of the Super Bowl. A few of the Super Bowl ads have already revealed themselves, such as the Bud Lite ad parodying what it takes to make a political party. Featuring comedic stars Seth Rogen and Amy Schumer, there’s definitely a party in the making here. Talk about good timing, too, as the next US presidential election is now officially underway. [Sorry, the video of this ad is no longer available.]

If ever there was a time to get creative with campaigns it’s the Super Bowl. Enjoy the big game!

PS – Go Broncos, Go!

[updated March 2020]