The Idea Garden

Drink Beer, Do Good

Now here’s a campaign I can really get behind!

An email with a caption like the title of this post arrived in my inbox today. How clever is that for getting people’s attention, not to mention for putting a smile on people’s faces, too?

Just thought I’d share this with you as a PERFECT EXAMPLE of how a good email caption can make all the difference.

(Full disclosure: The entire email caption read like this: “Drink Beer, Do Good – Support Groundwork all month long with Pour for More! Enter to win 2 FREE tickets to Harvest at the Commons!” However, the only part I saw on my screen was “Drink Beer, Do Good” and that is the text that got me to open it up.)

In case you are interested in learning more about how you can drink beer to do good, then check out the Pour for More campaign in support of Groundwork Center for Resilient Communities, a Michigan-based nonprofit organization.